Cerebral Palsy Alliance

On 8 Feb 2011, The Spastic Centre changed its name to the Cerebral Palsy Alliance. To help promote this fact, they launched a mass acquisition campaign. It consisted of TVCs, press and a comprehensive facebook page - all of which combined to help give people a real insight into the lives of families living with Cerebral Palsy. The idea was to to educate people about cerebral palsy and create empathy for the cause by capturing real people telling their real stories.







The TVCs ran nationally as 90, 60, 45 and 30 edits. They were shot using all real people and for the most part, their words are not scripted.



The facebook page allowed people to get to know the families further, by viewing longer interviews. They can also interact with the brand and find out more information.

https://www.facebook.com/cerebralpalsyalliance


Writer: Emma Den-Ouden
Art Director: Mo Shono
Production Co: Flying Fish
Director: Matt Tomaszewski
Producer: Renae Begent
Photographer: David Knight